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5 TIPS TO LEVERAGE VISUAL MERCHANDISING TO BOOST YOUR RETAIL SALES

When walking into your typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale.


Those products aren't arranged that way by accident—the merchant is using visual merchandising best practices or hired a professional visual merchandiser to help the products sell themselves.


Your Retail space is your best salesperson and effective visual merchandising ensures you maximise your profits.


Visual Merchandising is a creative art as well as a science where we grab the consumers attention through buyer psychology in an aesthetic manner.


Not looking to hire a professional visual merchandiser? Don’t Worry! We got you covered.


Below are 5 tips to maximise your retail store revenue through visual merchandising.




1. IDENTIFY YOUR TARGET CUSTOMER


Understanding your current and potential customers thoroughly is the primary step before you start any planning for product placements.


Not just demographics like age and gender but try to familiarise yourself with the deep psycho graphics



Tip 1 – An effective way to start identifying customer psycho graphics is by identifying they’re buying habits which is easily possible by analysing the data from the P-O-S counters.


2. LEVERAGE THE INTERNET FOR DESIGN INSPIRATION


With the value of the internet rising every day, there is a plethora of user generated content in the form of visual merchandising ideas.


You can follow blogs, boards, social groups for a lot of ideas.



Tip 2 – Following are some links to get you started – Smart Retailer, Design Retail Online and the world-renowned Pinterest.


3. BUNDLE PRODUCTS

Grouping products which are generally purchased together saves the customer time and gives them more reason to purchase them.

Grocery stores use this technique by pairing peanut butter and jam or placing salsa next to nachos.



Tip 3 – Don’t limit your self to grouping according to utility. Expand your imagination and use colour/price/type of products together to make it visually aesthetic, hence drawing the customers attention.


4. LIGHTING IS THE DEAL BREAKER


It is easy to forget about the other senses of humans when arranging your store merchandise.


Concentrating on aesthetic lighting can affect the consumer moods and emotions when they enter your store.


There are multiple different styles of lighting setting different moods complimenting your brand and store.



Tip 4 – Use spotlights to divert the attention of your customers towards your exclusive products.

5. KEEP CHANGING THE LAYOUT


Optimising your floor space for maximum sales is extremely important.


Formulating a hypothesis, executing the idea and testing results is a scientific approach for success.



Tip 5 – Checking out competitor store layouts and changes is a good method to gather data of results


At Hardis we can help you design and furnish your ideal retail shop into reality.


With 30 years of industry experience, we promise the best custom made residential and commercial furniture solutions.


Visit our website today or shoot us a mail and let one of our experts help you take the first step towards designing your next retail space.



#retailowners #visualmerchandising #hardis #tips #maximimumprofit

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