5 TIPS TO LEVERAGE VISUAL MERCHANDISING TO BOOST YOUR RETAIL SALES
When walking into your typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale.
Those products aren't arranged that way by accident—the merchant is using visual merchandising best practices or hired a professional visual merchandiser to help the products sell themselves.
Your Retail space is your best salesperson and effective visual merchandising ensures you maximise your profits.
Visual Merchandising is a creative art as well as a science where we grab the consumers attention through buyer psychology in an aesthetic manner.
Not looking to hire a professional visual merchandiser? Don’t Worry! We got you covered.
Below are 5 tips to maximise your retail store revenue through visual merchandising.
1. IDENTIFY YOUR TARGET CUSTOMER
Understanding your current and potential customers thoroughly is the primary step before you start any planning for product placements.
Not just demographics like age and gender but try to familiarise yourself with the deep psycho graphics
2. LEVERAGE THE INTERNET FOR DESIGN INSPIRATION
With the value of the internet rising every day, there is a plethora of user generated content in the form of visual merchandising ideas.
You can follow blogs, boards, social groups for a lot of ideas.
3. BUNDLE PRODUCTS
Grouping products which are generally purchased together saves the customer time and gives them more reason to purchase them.
Grocery stores use this technique by pairing peanut butter and jam or placing salsa next to nachos.
4. LIGHTING IS THE DEAL BREAKER
It is easy to forget about the other senses of humans when arranging your store merchandise.
Concentrating on aesthetic lighting can affect the consumer moods and emotions when they enter your store.
There are multiple different styles of lighting setting different moods complimenting your brand and store.
5. KEEP CHANGING THE LAYOUT
Optimising your floor space for maximum sales is extremely important.
Formulating a hypothesis, executing the idea and testing results is a scientific approach for success.
At Hardis we can help you design and furnish your ideal retail shop into reality.
Visit our website today or shoot us a mail and let one of our experts help you take the first step towards designing your next retail space.